The story begins in 2006 with a trip down Route 66. Day in, day out, I looked at U.S. traffic signs that were either set in the old, somewhat clumsy “FHWA font series” or the new Clearview HWY typeface. Approaching the signs, I would often test myself: which typeface works […]
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Save our signage Recently, I posted an interview with type designer Verena Gerlach in which she laments the disappearance of shop signage & lettering (sources she’d used to design FF Karbid). Shops change hands, old signs are taken down or painted over and, in the process, numerous examples of wonderful […]
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I collect samples of ‘type’ wherever I go, usually recording it with a photograph. The simple aim of this blog is to record and share those findings, and to get your typographic juices flowing.
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